Welcome to RUBEZ ROYALE, a New Zealand-owned lifestyle and apparel brand. We celebrate confidence, individuality, family, and street culture through custom apparel, accessories, and branded merchandise for everyone.
Our unique brands
Discover the essence of RUBEZ ROYALE through our distinct family of brands, each designed to empower your unique style and celebrate your journey.
Frontline formation
Our signature streetwear label. Frontline Formation features bold, modern designs for men and women who want to stand out from the crowd.
SFtH (Straight from the hood)
Authentic streetwear inspired by resilience, culture, and community. SFtH offers clothing that truly represents where you're from, with pride and style.
Mini Me by RUBEZ ROYALE
A stylish and adorable collection designed especially for our younger girls. Mini Me by RUBEZ ROYALE brings confidence and fashion to the next generation.
Custom apparel & merchandise
Beyond our collections, RUBEZ ROYALE offers custom apparel and branded merchandise services. Let us help you bring your unique vision to life.
— Customer from Hawkesbay
Connect with RUBEZ ROYALE
Napier, New Zealand
Online store hours
24/7, New Zealand shipping only
Customer support
Rubypoipoi4@gmail.com